Design that balances creativity and clarity. My work blends playful visuals with strong structure so brands feel memorable, not messy.
I’m Maliyah Ross, an Advertising & Graphic Design student at Grand Canyon University focused on brand identity, campaign design, and polished print layouts. I enjoy creating work that feels energetic but still professional enough to hold up in real-world marketing environments.
This portfolio showcases selected projects from coursework and independent concepts that demonstrate concept development, typography, layout systems, and visual storytelling.
The goal is always the same: make something visually interesting but still purposeful. Projects include brand identity systems, campaign concepts, editorial layouts, and marketing materials designed for both print and digital environments.
A brand identity system developed for a healthcare-focused client scenario. The project explores logo development, typography selection, color palette creation, and consistent visual application across materials.
Deliverables include logo variations, brand color guidelines, typography hierarchy, and applied mockups demonstrating real-world use.
View Case StudyA multi-format advertising campaign designed for billboard, poster, and transit placements. Emphasis on simplified messaging, strong visual hierarchy, and high visibility design principles for fast-moving audiences.
The campaign demonstrates how limited text and strong imagery improve message retention in outdoor environments.
View Case StudyThis portfolio is deployed using a custom domain connected to Netlify hosting. The setup allows the site to function as both a class submission and a long-term professional portfolio. The structure makes it easy to update projects, add new work, and maintain a consistent online presence.